Friday, September 7, 2012

Natural beauty of America


A natural beauty summit is set to be held in Latin America for the first time this autumn.
Inside Cosmeceuticals reports that Organic Monitor’s Sustainable Cosmetics Summit will take place in Sao Paulo from September 24 to 26.
“The summit will tackle major business and technical issues associated with green foundation and sustainability,” says the report.
“Focal themes of the initial Latin American edition are biodiversity and ethical sourcing, sustainable ingredients and marketing best-practices.”
There will be a focus on the challenges of marketing natural cosmetics in Latin American countries, with Ulrike Weber from Weleda speaking on this.
There will also be a particular emphasis on the social aspects of sustainability, with a meeting highlighting the role of the beauty industry to address social inequality in Latin America.
“São Paulo was chosen as the location of the Latin American copy because of the growing weight of Brazil,” says the report.
Amarjit Sahota, president of Organic Monitor, told Inside Cosmeceuticals: “In this first edition, we aim to share sustainability best-practices in Latin America, as well as highlight areas for expansion.”

natural beauty of america

There are few places in the United States that compare with the west coast of America, particularly around the Californian region. With a combination of both city visiting the attractions in and around L.A and San Francisco as well as outdoor exploring across landscapes such as The Grand Canyon and Zion National Park, keeping yourself engaged is never going to be a problem.

When most people think of the west coast, California is one of the main regions to spring to mind. Home to some of the most beautiful beaches in America as well as some of the most vibrant and unique cities the state of California is one purpose that should feature high on anyone's list.

Although Los Angeles is the most populated city in California, San Francisco is one of the most popular for tourists. It is here that the world famous Golden Gate Bridge - arguably one of America's top ten construction marvels - is located. Another acknowledged attraction is Alcatraz Island. Once a federal prison, Alcatraz has been renovated into a national pastime area and well worth visiting on a trip to San Francisco, due to its long, colourful history.

Just outside of San Francisco lies the region's famous wine country. In the area just north of the city, there are more than 400 wineries - many of which have an international presence on shop shelves. Wine tours are therefore extremely popular and provide an excellent opening to sample some of the regions favourite wines and examine some of the viticulture techniques that have made California one of the world's top wine producers.
natural beauty of america

Outside of the wineries and into Eastern California, another unforgettable destination is Yosemite National Park. Spanning nearly 2,000 square miles, there are few seats in the world that provide such a vast, unspoilt recreational landscape for company and tourists to enjoy.
The landscape in Yosemite is made up of waterfalls, overwhelming granite cliffs and clear, unpolluted streams. Although Yosemite attracts more than 3.5 million people every year, the park - as a World Heritage site - is carefully protected by the US management and so has remained unspoilt by tourism.
Another area of immense natural beauty is the Grand Canyon. Located just below California, the Grand Canyon is located within the state of Arizona and for the most part is contained within the Grand Canyon National Park.
The Grand Canyon is a steep dry gorge that was formed by the Colorado River over a six million year period. At around 227 miles long and with width ranging as far as 18 miles, it truly is one the largest and most unique attractions to see on the West Coast of America, making it a popular target for both locals and visitors to explore.

Although there are many other places to visit along the west coast, some of the most interesting and most exciting USA holidays can be practiced in and around the California area. From the cultural sights of San Francisco to the natural beauty of Yosemite National Park, a holiday along America's west coast promises to be nothing little of amazing.
About the Author:
Adam Singleton writes for a digital promotion agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
Author: Adam Singleton
What if we let philanthropies operate like businesses? Let them pay for talent, advertise aggressively to build market share—even build a stock market for charity. Maybe then capitalism could finally save the world.
natural beauty of america


In his 1630 sermon "A Model of Christian Charity," Gov. John Winthrop of the Massachusetts Bay Colony warned his Puritan followers about the perils of pursuing worldly riches. By turning to "pleasure and profit," he wrote, "we shall surely perish." Gov. Winthrop himself would have been well up to date with those perils: At the same time, he and his business colleague were busy calculating how much they might earn by trading in a range of goods, from hemp to iron. The early Puritan settlers in the New World were pulled in opposite directions by competing value systems. They were extremely aggressive capitalists, but they were also strict Calvinists, taught that self-interest was a sure path to eternal damnation. How could they negotiate this psychological nervousness? Charity became a big part of the answer—an economic sanctuary in which they could do penance for their profit-making tendencies, at five cents on the dollar. Want to pay someone a half-million dollars to try to find a cure for pediatric leukemia? You're considered a parasite. Today, Americans are the world's most generous contributors to benevolent causes. Each year, we give about 2% of our GDP to nonprofit organizations, nearly twice as much as the U.K., the next closest nation, according to the Chronicle of Philanthropy. Some 65% of all American households with an income of less than $100,000 donate to some type of charity, according to the Center on Philanthropy at Indiana University, as does nearly every household with an income greater than $100,000. These contributions average out to about $732 a year for every man, woman and child in America. Yet we cling to a puritan approach to how those donations are spent: Self-deprivation is our policy for social change. The dysfunction at the heart of our approach is neatly captured by our narrow, negative label for the charitable sector: "not-for-profit." It's time to change how society thinks about aid and social reform. The donating public is obsessed with restrictions—nonprofits shouldn't pay executives too much, or spend a lot on overhead or take risks with donated dollars. It should be asking whether these organizations have what they need to actually solve problems. The conventional wisdom is that low costs serve the higher good. But this view is killing the ability of nonprofits to make progress against our most imperative problems. Long-term solutions require investment in things that don't show results in the short term. We have two separate rule books: one for charity and one for the rest of the economic world. The result is discrimination against charities in five critical areas. First, we allow the for-profit sector to pay people competitive wages based on the value they produce. But we have a visceral reaction to the idea of anyone making very much money helping other people. Want to pay someone $5 million to develop a blockbuster videogame filled with violence? Go for it. Want to pay someone a half-million dollars to try to find a cure for pediatric leukemia? You're considered a parasite. Two years ago, a group of senators raised questions about the return of the CEO of the Boys & Girls Clubs of America, which totaled $998,591 for 2008, nearly half of which consisted of catch-up obligations for her retirement. The critics ignored the fact that over the previous eight years, the CEO had tripled the Clubs' network-wide revenue to $1.5 billion. Would the Clubs have been better off hiring a less talented CEO for $100,000 and leaving profits stagnant, at a loss of $1 billion? We tend to think that policing salaries of charitable groups is an ethical imperative, but for would-be leaders, it results in a mutually exclusive choice between doing well for yourself and doing good for the world—and it causes many of the brightest kids coming out of college to march directly into the corporate world. A second area of discrimination is advertising and marketing. We tell the for-profit sector to spend on advertising until the last dollar no longer produces a penny of value, but we don't like to see charitable donations spent on ads. We want our money to go directly to the needy—even though money spent on advertising dramatically increases the money available for the needy. In 2006, the consulting firm Changing Our World estimated that charities providing health care and human services spent about $1.5 billion on marketing, versus $729 billion for marketing in the rest of the economy. That translates into one message for health and human-services causes for every 479 messages for impressive else. This imbalance is a big part of the reason that charitable giving has remained constant in the U.S. at about 2% of GDP since we began measuring it in the 1970s. In 40 years, the nonprofit sector hasn't been able to take market share away from the for-profit sector. But how can it if it isn't allowed to market? Nonprofits are expected to send every donation immediately to the needy. Amazon.com went for six years without returning a dime to investors.
natural beauty of america
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